Case Study

Curl Chemistry

Curl Chemistry is a natural hair care line, made in Cape Town. The product is made with oils like coconut oil, shea butter, castor oil and avocado oil. These oils contribute to healthy hair and amazing results every time.

Typically, with most orders taking place online, there has always been a backend administrative overhead to ensure all orders are paid in full, the packaging is correctly done, lots of phone calls and WhatsApp communications to get the courier to collect and radio silence from the customers perspective until the courier shows up at their doors. Simply put;

The team needed an easy to use platform that integrated their sales and fulfilment channels. This was the biggest cause of frustration in their business and it was important to get it right.


Using PiCortex’s retail module as well as integrations, Curl Chemistry was immediately able to achieve the below;

Curl Chemistry

The fulfilment module was a game-changer for us. Being able to keep track of our orders, manage our suppliers and communicate to customers with ease has made our life much much better. We can now focus on making good product and spend less time worrying about order fulfilment.

Liesl Katzen
Director, Curl Chemistry

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